You know we can’t get enough of talking about negative space logo design! But, just like us, here are thousands, if not millions of other websites also talking about this. Which one to believe and, most importantly, where do you really learn how to design a logo that stands out?
Hear me out. It’s all in the -here it comes- negative spaces. The dark, unexpected parts of your logo that make it, dare I say it? Pop.
Let’s reframe our mindset around the word ‘negative’, and let’s get a good feeling about ‘negative space’ when designing our unique logos.
Positive Space versus Negative Space
First off, let’s dive into what negative spaces actually are.
Not surprising, they’re the opposites of positive spaces in design. Where a positive space in a logo is the actual design, like letters, an image, a colorful element around a word. Negative spaces are all the empty spaces in between. For example, the letter ‘B’ has two little bellies; those bellies are the negative spaces of the letter ‘B’.
These negative spaces can be used to create contrast by the most creative designers, to come up with a logo that will be original, unique and hit your target audiences right in the feels.
Stand out from the crowd with your logo
Did you know that every year about 4.7 million new businesses open?
That means about the same amount of logos being created. It is therefore super important to stand out!
Here is another fun fact, 40% of Americans see themselves as aspiring minimalists. So why not play into this trend of minimalism and create a logo using negative spaces?
What Is a Negative Space Logo?
Like mentioned earlier, a negative space logo uses the space that ‘is not there’ to send a message with a deeper meaning, inviting people to get creative in their own perception as well.
Often people might not even see the negative space figure or meaning behind a logo, and when they do it can be a proper ‘aha-moment’.
An example can be our Pupsy logo, where the negative space of the letter ‘P’ and ‘U’ is also the silhouette of a dog.
The negative space often creates a unique and quirky image together with the letters, spaces and other elements of the logo.
This can be a symbol, a letter, a lightning bolt, an animal, you name it.
But the main thing a negative space logo does is inviting your customers to take a second look at your logo, imprinting it in their brains much better than a more simpler logo design!
Characteristics of a Negative Space Logo
A negative space logo looks different from many famous logos you likely already know and recognize. Depending on the message your brand wants to send, your logo designs either fit or do not fit a design that use negative space. A clever logo can be abstract, text or make use of a mascot. Like the Pupsy logo, which clearly uses negative space while including a mascot (our dear puppy). An effective logo is not too intricate in shape and can range from bold typography like Nike and Coca-Cola use with their name being the main character, to monogram logos that use only initials like CNN.
The more traditional your company is, the more traditional your logo likely will be.
Other ways to keep your design simple is by using dual imagery, monochromatic colors, symbolism or simplicity.
What is Dual Imagery?
Our Puspy logo is a good example of dual imagery. The negative space creates a picture of a dog, without it being a very clear drawing of a dog. This adds unique meaning to the logo designs and produces an emblem that really sends a message. This makes your logo much more memorable than if it would have a simple white space instead.
Simplicity in Negative and Positive space
Both positive and negative logo designs are often more simple and void of clutter than the more traditional designs which use bold fonts. The use of negative space is not only saving you a few pennies if you print your logo, it also has a calming effect.
Simple Color Palette
Usually, with a simpler choice in colors, your logo design will also be more bold and balanced. Think of using black and white, blue and yellow, red and white et cetera.
In a negative space logo you can have one color as the main one, used in the positive spaces of your logo, and a more delicate contrasting color in for example the lines or shadow in your logo, emphasizing the negative space.
Negative Space Logo Examples from Modern Brands
Ready for some inspiration? Check out these well-known logos which use both negative and positive space.
1. Rabbit
One of our favorites! Rabbit logo uses a clever – and let’s be honest, also very cute- way of incorporating a little bunny at the bottom of the logo, by using negative space in both letters ‘B’.
This logo encourages people to take a second look, and immediately evokes an ‘aww’ feeling when you recognize the tiny rabbit. It’s cheeky and fun!
2. USA Network
This logo we love because it makes you take a second look – again. While you initially might think this is simply a different color ‘S’ in the middle, their use negative space is almost a little hidden. This leading telecommunications company shows character and personality with this logo.
3. World Wildlife Fund
The non-profit World Wildlife Fund’s logo is a clever one to highlight their focus, being animal welfare. The panda is already chromatic with its black and white coloring, so it might have been an easy choice to choose this animal. Although the trustworthiness of the panda also fits the WWF of course.
How to Create a Negative Space Logo
To create a negative space in your logo, make sure your logo designs are well thought-through. The blank space is your friend, not your enemy. Use negative space to enhance your message and maybe even use your business name. The negative space at second glance will convey an almost hidden meaning in your logo design; making sure to reach the right people for your brand.
Also, if you’re stuck, contact a logo design service like Rabbit for a high-quality, fast-turnaround negative space logo. Yo can see several mockups and choose the logo you like best and fits your business the best. We’re sure you’ll be amazed by what Rabbit creatives can do for your logo designs.
Get a Logo Design Quickly from Rabbit
A logo is basically the business card of your business. It’s likely one of the first things any of your potential customers see and therefore it is super important to make sure your logo sends out the message you want to send out. Use native spaces to send the message of creativity, uniqueness and quirkiness. Whether you have an online shop, or a physical fitness center, negative space logos are so versatile, we’re sure you will find the right match with our graphic designers at Rabbit.
Get in touch with one of Rabbit’s expert designers for an affordable, professional negative space logo.
Frequently Asked Questions
1. What is a negative space logo?
A negative space logo leverages the surrounding white space to create a hidden element or image. It creates an optical illusion to enhance the overall look and feel of your logo.
2. Why should I use a negative space logo for my business?
A negative space logo might be perfect for your business if you want to convey symbolism, capture attention, connect with the modern consumer, and create a distinct visual identity. It’s also a bold way to stand out in a competitive market, especially for e-commerce brands, technology startups, health and wellness companies, or luxury businesses.
3. Should I hire a professional graphic designer for my negative space logo?
Yes, a negative space logo is engaging, creative, and fun, and a professional graphic designer will offer different ways to create those unique hidden elements. Negative space logos are more complicated to develop than word- or text-based logos, so a professional graphic designer can help your business achieve a high-quality, cohesive look. Plus, they can bring your negative space logo across different mediums on your website, blog, social media channels, print materials, sales collateral, and more.
4. What are the key elements of a negative space logo?
Key elements include a hidden image, a monochromatic color palette, a simple design, clean lines, and bold, balanced contrast.
