How to Design a Stand Out Logo: Key Elements to Consider

14 May 2023


Creating a lasting impression on potential customers is vital for any new business. A stand out logo is essential in achieving this goal. A distinct logo can help people remember your company, leading to positive growth and recognition of your brand. Therefore, investing time and effort in designing a unique logo is crucial.

When creating a stand out logo, it’s essential to consider a few key elements that will set it apart from others:

  • Select colors that align with your brand’s identity and message while also being visually pleasing
  • Choose a font that is easy to read and reflects your brand’s tone
  • Go for a unique shape or symbol that is easily recognizable and memorable, making your logo stand out from competitors

By thoughtfully considering these elements, you can design a stand out logo that represents your brand effectively.

What to Avoid When Selecting Colors

When it comes to selecting color, there are certain things that you should avoid to ensure that your design looks its best. One of the biggest mistakes that people make is choosing colors that clash with one another. This can be a significant problem, making your design look chaotic and unappealing. Another thing to avoid is using too many colors at once. While it can be tempting to incorporate every color under the sun, doing so can make your design look busy and overwhelming. Finally, it’s important to avoid selecting colors that are too bright or flashy. These colors can be complex on the eyes and distract from the overall look of your design.

Which Will You Choose First: the Font or the Symbol

It depends on the project and what message I want to convey. Sometimes the symbol is more important, and I’ll choose that first and then select a font that complements it. Other times, I have a specific font in mind that I want to use and will pick that first and then choose a symbol that fits with the overall design. It’s all about finding the right balance and ensuring that the font and symbol work together to create a stand out logo design.

Custom or Native fonts

Some of the biggest companies use native fonts such as Futura or Proxima. So, a custom font is unnecessary if you have a clever concept. FedEx is an example of a clever concept, that arrow between E and X is impressive.

The custom font is best for creating a text-based logo, without any symbols.

By following these tips, you can create a stand out logo. However, creating a logo that looks natural and not forced may be challenging. For example, if the name of the logo is too long, it is advisable not to use a symbol within the text. This is because the symbol may not be visible.

If you need help creating a stand out logo that connects with your target audience, or if you need some extra help, consider our logo design services. We have several packages available that will meet your needs and exceed your expectations. We aim to provide you with a stand out logo that will leave a lasting impression.

← Back to blog

Related Posts

lettermark logo

How To Create a Lettermark Logo

What is a Lettermark Logo? A lettermark logo is an essential part of a brand’s identity. It is a visual representation of the brand that customers first encounter and remember. A logo is a symbol that represents the brand’s values, vision, and mission. A well-designed logo can communicate the...

Read More


Ballet Logo: A Dance of Design

The Essence of Ballet in Logo Design Ballet logos aim to capture the spirit of ballet – its grace, precision, and timeless elegance. These logos often incorporate elements like tutus, pointe shoes, ballet slippers, or stylized versions of these symbols. The color palette also plays a crucial role, with...

Read More

life insurance logo design

Why Free Logo Design Isn’t Unique Enough to Attract Customers

Introduction: The importance of having a unique logo design to attract customers Having a unique logo design is essential for any business. It’s the first thing customers will see when they come across your brand. A logo is a visual representation of your brand’s mission and values, and it...

Read More