You did it! You built a website, your product is finalized and the design is on point. Also, you even got your first interested customer through the door already. But now you need to get more than just a few customers to your online shop. What is the best way to do this? You guessed it, create a logo for your online store.
Create your Own Logo
And not just any old logo! It has to look right and to match exactly the vibes your online shop is also having. And, last but not least, your business logo needs to match the brand identity you have already designed for your online shop.
Before even thinking of different logo styles, have a good look at your online store and your products. You want to build brand recognition, so it’s important your logo ideas match the color choices and graphics you might be using in your product line.
Choose your colors, fonts and start creating
This will be fun! Make sure your design team has access to your store so they can browse around to see what you are offering. It is important to get a feel for the store, the products, the prints and other features you will showcase in your online shop. This is the best preparation for your design team to put their heads down and come up with a premium and incredible logo design for your online company.
If you are creating your logo yourself, and do not have any prior design experience, download some templates off the internet that you like, and start changing them into your brand’s colors and styles.
Heck, you can even consider an animated logo for an online shop! Digital gives you so many options.
Find Inspiration for your Logo
You can start looking for mock up logos or logo templates by looking for companies in the same field or industry. Are you a pet store or an animal welfare organisation? Then you might get inspired by the Pupsy Logo, which was designed with such a cute way of using a dog in their logo design.
Browse through Pinterest boards, design websites, and even your competitors’ logos to gather ideas.
Inspiration comes from anywhere! Pay attention to colors, shapes, fonts, and icons that catch your eye.
Key Elements of an Effective Online Shop Logo
Ok, but what is going to make your logo stand out from the crowd? There are millions, even billions of online shops and every day there will be more added. So what critical design elements does your logo need to really be different from the rest?
You can have unlimited logo ideas, but best to start off with some easy logo templates.
You can use an online logo maker or hire one of the professionals at Rabbit who can help you design your business logo in no time.
Keep it Simple
This seems like an open door, and I am sure you all know this by now. But to keep your logo clean and simple is the best choice for an online store. You can create logos that are very intricate, have a lot of shadow or lines and a hundred different colors – best to not immediately try to scale Mount Everest of logo design here.
Trickier designs might load very slowly and nothing sends your potential customers away quicker than a website that won’t load fast enough.
Make it Memorable
Next to your logo being simple and clean, it has to be memorable. This means you need to come up with your own logo that is unique, and catches attention. A custom logo does not have to take you hours to create, you might find this elegant and memorable design in just a few minutes.
Match your logo templates with the type of industry you’re in. Are you a toy store? Something colorful and playful will likely suit you best. Are you a SaaS company in the Tech Industry? Something a little more sleek is your best bet. Trying a logo generator might be a good start to test out the different styles for your custom logo.
How to Design a Business Logo from Nothing
This seems scary, we know. But your online store deserves the best shop logo out there. There are several online logo maker tools that can help you create some logo files to start off with. And before you know it, you have your new logo – in just a few minutes.
Start with drawing up your ideas. Do not forget to take inspiration from your own online store! This is of course the business your new logo needs to match and vibe with, and your logo designs ideally match the design of your website and online store.
Think of your core message, your core product or your core value.
This is what makes your online store, YOUR online store.
To have your new logo match with this, is absolutely essential for it to resonate with your audience and be successful.
Consider the topography used on your products, the colors of your online store. All these choices together make up your brand identity.
That is your absolute first step to making your own logo.
Play around, use a logo maker tool or logo generator even, and voila! You can make a logo.
Customizing Your Shop Logo
Once you have written down the brand choices of your online store, and made some fist logo designs, you can start customizing them.
Shopsy makes very clever use of negative spaces in their logo by turning the capital letter ‘S’ into a little shopping bag. Simply by cutting out some space from the original letter and adding a little shopping bag handle, it is very clear from the beginning this logo belongs to an online shop. Minimal effort, maximum output.
Tips for Making Your Online Shop Logo Special
Not only is customizing your logo to match the rest of your branding important, but to really catch the right attention you need to be different from your competitors.
This is a crucial step in your logo research, knowing exactly what logo, colors and designs your competitors use. And then do something different for your own shop logo.
Use unique symbols that are different from what your biggest competitors use.
Clever color schemes, use of positive or negative space, and easily recognizable symbols will all make your logo be different from the rest.
Case Study: Shopsy Company Logo
However, do not just take my word for it. Let’s dive into a success story with Shopsy.
Their clever business name is already quite clear but the professional designers at Rabbit Logo weaved in a shopping bag in the letter ‘S’. This is not just a well designed logo and visually appealing, but it is immediately clear what Shopsy does; they’re an online store. This makes their logo very effective and super on-brand.
Their clever use of an icon – the shopping bag handle- is the ultimate example of a logo that uses the right colors, the right design and reaches the right target audience.
Key takeaways from the Shopsy logo design are their logo matching their industry, saving customers valuable time having to browse very long to find the online store they’re looking for.
Summary
The perfect logo for our online store can be a fun, exciting and easy process if you just keep it simple. Stick to your brand identity, choose your audience, stick to the field and industry your shop specializes in and personalize any free logo you might have seen online.
The Shopsy Company logo case study shows creating a logo for your online store does not have to be difficult!
Customize your logo, use your business name or the biggest brand you’re selling in your online store and your logo will be that premium logo with outstanding graphics each designer and business owner dreams of. The logo design process for online stores offers many more opportunities because it is not print, it is a digital space. This means you can play around with vectors, animations and motion design.
The world of logo design is at your feet!
Frequently Asked Questions
What is the first step in creating a shop logo?
The first step in creating a shop logo is to define your brand’s core identity, as this will steer your entire design journey. Embrace this clarity, and you’ll craft a logo that truly represents your vision!
How can I find inspiration for my shop logo?
Explore existing logos, Pinterest boards, and design websites to spark your creativity and refine your vision. Embrace the design process, and let your unique style shine through!
What are the key elements of an effective shop logo?
An effective shop logo should be simple, memorable, relevant, and versatile. By focusing on these key elements, you can create a logo that resonates with your audience and stands the test of time.
How can I customize my shop logo?
You can create a unique shop logo by carefully choosing colors, fonts, and icons that reflect your brand’s personality. Don’t forget to collect feedback to further enhance your design! Get creative and make it truly yours!
What makes the Shopsy Company logo effective?
The Shopsy logo is effective because it creatively combines a shopping bag with the letter ‘S’, making it both visually appealing and directly relevant to its e-commerce identity. This smart design clearly communicates the brand’s focus, making it memorable and engaging.
