How Long a Professional Logo Design Should Take

The Skinny on Logo Deadlines

13 March 2023

Close-up shot of the labels on three Coca-Cola bottles, original flavor

There’s nothing more thrilling than creating a professional logo design for your brand-new business. Your logo isn’t just a representation of your company but everything you stand for. That’s why thoughtful professional logo design is necessary in today’s fast-paced business world.

However, that doesn’t mean that all graphic designers work on the same timeline. You may ask: How long does it take to design a logo? On the one hand, you don’t want someone who will take three months to finish, but you also don’t want a designer who rushes through the process just to get it done. See our suggested timelines for completing a professional logo design below—it might save you time and money!

Phase One—The Consultation Call

Estimated Timeline: 1-2 hours

The consultation call is the first part of the logo design process. It might be a little slow getting your project rolling, so it’s good practice to plan for at least a week when trying to schedule an initial consultation call with your logo designer. Allowing this flexibility from the jump signals to your designer that you want to accommodate their schedule so they can produce their best work.

This phase may be the most important because it’ll be when your designer gathers all the pertinent information they’ll need to create your new logo. Be sure to come to this meeting prepared with all your specifications, as it will save everyone time in the long run. Remember—your graphic designer chooses to work with you as much as you choose to work with them; professionalism goes both ways.

Notebook with video layout design ideas on it and open light blue pen sitting on top with a phone next to it

Phase Two—Research and Brainstorming

Estimated Timeline: 1-2 business days

Some factors to consider during the brainstorming stage would be what’s the best color for a professional logo design? Do you want to incorporate the name of your company in the logo? Or do you want it to be neat and simple? After you’ve briefed your graphic designer on what you’d like in your new logo, give them at least two weeks to conduct research for their initial design ideas. Your designer will take the notes from your initial call and translate them into working logo designs later.

Phase Three—Initial Concept Design

A yellow colored pencil and a blue colored pencil pointed toward each other on blue and yellow background

Estimated Timeline: 1-2 business days

Now that they have certain concepts and ideas in mind, your graphic designer can get to work on some initial designs. Since they’ve already had plenty of time to understand what you want and what it will take to make the initial concept designs, you should get some sketches back within three to five business days.

Phase Four—Back to the Drawing Board (Literally!)

Apple logo on Macbook under a red LED light with a faded black border on either side

Estimated Timeline: 1-2 business days

Good design is all about the redesign, so give your designer a decent amount of time to make tweaks and adjustments to their initial concepts. Make sure you’re available to answer any questions or concerns your designer may have during this phase, as prompt communication will ensure better results more quickly.

Phase Five—Enjoy Your New Logo!

After several rounds of brainstorming and redesigns, your new custom logo design is ready! If you’ve been working with the right graphic designer, you should see an excellent visual representation of your brand story and mission. We hope you’ve gained a better understanding of professional logo design timelines, and as always, thanks for reading!

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