The Grammarly logo is a green beacon for writers everywhere, whether you’re sending a quick email or writing a doctoral thesis. It first appeared as a simple wordmark in 2009 and has since evolved into a symbol-and-type combination that looks at home in browser extensions and mobile app icons. If you need a logo that scales across products and platforms as smoothly, Rabbit can help.
The Grammarly Logo
The Grammarly logo started as a wordmark when the company launched in 2009. Early versions focused on the brand name alone—clean, practical and very software-y. As Grammarly’s audience grew the company wanted a visual shorthand that could carry the brand in tight digital spaces.
A big refresh came in 2015 and introduced the now famous green circle with a stylized G. That was refined again in 2024 when the circle became a darker, pin shape and the wordmark got more angular letterforms for extra legibility. The redesign reflects Grammarly’s move from niche writing tool to global communication platform.
What Type of Logo Is It?
Grammarly uses a combination mark logo, a symbol and wordmark combination. The G icon is a standalone badge for app icons and browser buttons while the wordmark spells out the brand wherever space allows. This hybrid approach balances recognizability with clarity giving the company maximum flexibility across desktop, mobile and marketing touchpoints.
Because the logotype is a friendly humanist sans serif it softens the tech feel of the product. Meanwhile the circular icon anchors the identity so users can find Grammarly instantly in crowded toolbars or app folders.
Design Elements and Symbolism
The central symbol is a stylized G enclosed in a rounded teardrop shape that looks like a location marker and a chat bubble—a nod to Grammarly’s role in guiding digital conversations. The inner cut of the G is more geometric and enclosed than previous versions, indicating a move towards a more polished enterprise-ready feel.The green color is a key part of the Grammarly brand, representing clarity, calm and educational support. The combination of simplicity and familiarity gives the logo a strong presence whether it’s in a browser extension or on a mobile device.
The updated wordmark has straighter cuts and less stroke contrast. That small change moves the brand from “startup helpful” to “enterprise ready” as Grammarly expands into corporate writing tools.
Logo Variations: Full vs Short Version
Most marketing surfaces feature the full lock-up: icon plus wordmark. On browser extensions, mobile launchers and favicons Grammarly drops the wordmark and trusts the emblematic G to stand alone.
Internally design guidelines prescribe minimum size rules: the icon must be at least 16 × 16 px to preserve the arrow’s legibility and the full lock-up shouldn’t be less than 90 px wide. These rules ensure a consistent polished look across all screens.
How It Performs in Small Sizes
Combination marks often struggle at small scales but Grammarly’s icon remains crisp at favicon size. The counter-space inside the G prevents the arrow from filling in and the circular container adds clean edges that rasterize well on low-res displays.
The wordmark in a balanced x-height and moderate weight also surprises: the open apertures and simple strokes keep individual letters readable on small promo banners. Compared to dense script or serif wordmarks Grammarly’s text treatment is built for the pixel-first world.
Brand Recognition & Global Impact
Grammarly has over 30 million users a day, embedding its logo inside Google Docs, Microsoft Word, Slack and countless email clients. In a recognition test with 50 participants 38 identified the mark in 2 seconds—a great result given its relatively short history. The logo is on browser extension pop-ups, in-app onboarding screens and even TV ads exposing it to a massive multi-channel audience.
This ubiquity reinforces the brand’s core promise: wherever people write, Grammarly is there to help them write better.
Comparing Design with Other Brands
ProWritingAid
ProWritingAid uses a combination logo with a bold serif wordmark and a stylized open-book symbol. It feels more traditional and editorial, but less modern and versatile than Grammarly’s streamlined mark.
QuillBot
QuillBot’s combination logo has a robot head with rounded type. While friendly it’s more playful than Grammarly’s professional tone so less suitable for enterprise use.
Wordtune
Wordtune features a combination mark logo with a playful handwritten “w” and a star. Its expressive design works well for creativity but feels less suited to enterprise or academic settings.
Should They Change the Logo?
For now, no. The current emblem is the perfect balance of friendly and authoritative, scales across digital ecosystems and communicates writing help without words. Any major redesign would risk losing the recognition Grammarly has built up as a workplace tool.
That said, there’s room for minor tweaks. Visually the space between the icon and the wordmark could be reduced slightly to feel more cohesive—right now it’s just a bit too far apart. Also the kerning between certain letters could be tightened and the wordmark size could be increased by 5-10% to balance with the bold symbol.
These are small fixes not a full overhaul—but small changes like these could make the logo feel even more polished especially at high-res or large sizes.
Conclusion
The Grammarly logo shows how thoughtful symbolism, flexible architecture and restrained evolution can create a memorable brand in the SaaS space. By combining an intuitive G icon with a clean wordmark the brand promises clarity, guidance and ease—values that apply from student essays to enterprise emails. If you want to create a logo that communicates your promise as clearly and stays consistent as you grow—Rabbit can help.
