When you think of logos that combine the best of both worlds, you’re thinking of a combination mark logo. This style blends a symbol with text to create a flexible, memorable brand mark — and you’ll see it on everything from fast food wrappers to luxury boutiques.
In this post, we’ll break down what makes combination marks so popular, show you 20+ examples, and share tips on when and how to use this versatile logo style.
What Is a Combination Mark Logo?
A combination mark logo blends a symbol or icon with text into a single custom logo. The two elements can sit side by side, stacked vertically, or even fused together to create one cohesive visual identity.
Because combination mark logos combine wordmark (text-based logo) and pictorial logo (symbol-based logo) elements, you get the best of both: verbal recognition and visual identity. In fact, it’s the combination of these two styles that gives us the “combination mark” logo.
Compared to a standalone symbol or wordmark, a combination mark offers more flexibility and helps establish a stronger connection between the brand name and the visual symbol.
Why Do Brands Use a Combination Mark Style?
Combination marks are loved by brands because:
-
Build name recognition and visual identity at the same time
-
Work across all platforms, from business cards to billboards
-
Allow brands to drop the text over time once the symbol becomes recognisable
-
Offer protection for trademarking, since the text + icon combination is more unique
With text and imagery, combination marks help new brands establish their name while giving audiences a visual hook to remember.
20+ Famous Combination Mark Logos
1. Burger King
A playful logo with a bold wordmark sandwiched between two bun-shaped icons.
Why this logo works
The symbol and text together make the logo instantly recognizable, fun, and perfectly on-brand for a fast-food giant.
2. Amazon
The Amazon logo mixes a clean wordmark with the famous smile-arrow icon, making it a textbook example of a combination mark logo.
Why this logo works
The arrow adds meaning (A to Z, speed, friendliness) and balances the simplicity of the text, creating a memorable and meaningful logo.
3. Nike
A stylized checkmark “Swoosh” is often paired with bold wordmark text.
Why this logo works
The Nike logo began as a combination mark logo, merging an iconic symbol with clean typography — a pairing that built global recognition before evolving into standalone simplicity.
4. Dropbox
Dropbox combines a clean geometric box symbol with a sleek wordmark, forming a strong combination mark logo.
Why this logo works
The design reflects simplicity and functionality, aligning perfectly with the brand’s digital storage mission.
5. Puma
The leaping cat icon alongside the bold text gives Puma a sporty, dynamic feel.
Why this logo works
The motion of the puma complements the athletic nature of the brand, while the wordmark reinforces name recognition.
6. Mastercard
Mastercard’s overlapping abstract red and yellow circles with the name creates a timeless combination mark logo.
Why this logo works
The circles symbolize connection and trust, while the wordmark strengthens global recognition.
7. Taco Bell
The bell icon with bold lettering gives Taco Bell a fun and distinctive brand personality.
Why this logo works
The playful symbol reflects the name and adds memorability, while the wordmark ensures clear identification.
8. Red Bull
Red Bull features two bulls and the sun with the brand name, making it an iconic combination mark logo.
Why this logo works
The aggressive bulls communicate energy and power, matching the brand’s core promise.
9. KFC
The Colonel’s portrait paired with the KFC wordmark creates a warm, nostalgic identity.
Why this logo works
The face humanizes the brand, while the wordmark keeps it modern and globally recognized.
10. Lacoste
The green crocodile icon with modern text is a refined combination mark logo.
Why this logo works
The crocodile adds personality and heritage, while the wordmark elevates sophistication.
11. Pizza Hut
The red roof symbol paired with text makes Pizza Hut’s logo instantly recognizable.
Why this logo works
The roof conveys a welcoming vibe, while the wordmark grounds it with a familiar name.
12. GoDaddy
GoDaddy’s quirky face symbol next to its name forms a distinctive combination mark logo.
Why this logo works
The playful icon conveys approachability, while the text signals authority in the tech space.
13. Pringles
The playful Pringles mascot and wordmark work together to build a fun snack brand identity.
Why this logo works
The character adds personality, while the wordmark keeps it recognizable across markets.
14. NBA
The NBA combines a player silhouette with the league’s name, creating a classic combination mark logo.
Why this logo works
The symbol highlights action and excitement, while the wordmark anchors it in tradition.
15. Rolex
The Rolex crown icon next to the name signals luxury and excellence.
Why this logo works
The crown represents prestige, while the wordmark ensures global recognition.
16. Versace
Versace pairs the Medusa head with a bold wordmark, creating a powerful combination mark logo.
Why this logo works
The Medusa symbolizes allure and myth, while the wordmark anchors the fashion identity.
17. Converse
The iconic star symbol with the brand name creates a cool, street-style logo.
Why this logo works
The star reflects individuality, while the text keeps the brand rooted in its heritage.
18. Doritos
Doritos pairs a fiery triangle icon with a dynamic wordmark to create a bold, energetic look.
Why this logo works
The icon mirrors the product shape, while the wordmark amplifies excitement, making it hard to miss on shelves.
19. Dunkin’ Donuts
The coffee cup icon alongside the bold text emphasizes speed and energy.
Why this logo works
The cup visual reinforces the product, while the wordmark keeps the name front and center.
20. Adidas
Adidas’ trefoil or three-stripe icon combined with the wordmark creates a versatile combination mark logo.
Why this logo works
The symbol communicates movement and style, while the wordmark cements the brand’s global presence.
21. Lululemon
A stylized A-shaped icon sits above a clean wordmark.
Why this logo works
The Lululemon logo combines a minimalist symbol with elegant lettering, reflecting both personal performance and premium lifestyle appeal.
22. Payoneer
A dynamic orange icon precedes a bold, modern wordmark.
Why this logo works
The Payoneer logo blends motion and trust. The energetic swoosh next to the clean font signals global movement and digital confidence.
23. Santander
A red flame icon sits beside a smooth, rounded wordmark.
Why this logo works
The Santander logo pairs a symbolic flame with approachable type, representing energy, warmth, and reliability in the financial world.
24. Deichmann
A green D monogram accompanies the brand name in bold green.
Why this logo works
The Deichmann logo uses simplicity and contrast. The strong initial adds instant recognition to the clear, modern text.
25. Lays
A sun-like circle surrounds the curved, friendly wordmark.
Why this logo works
The Lays logo wraps its type in motion and warmth. The swirl and yellow tones make the brand feel fun, snackable, and fresh.
26. Heineken
A red star hovers above a refined serif wordmark.
Why this logo works
The Heineken logo merges heritage with boldness. The iconic star adds character while the type keeps it classy.
27. Grammarly
A green G icon leads into a clean, lowercase wordmark.
Why this logo works
The Grammarly logo combines digital clarity with academic trust. Its mark and type feel modern, intuitive, and reliable.
28. Colgate
A sweeping red smile symbol curves under bold sans-serif letters.
Why this logo works
The Colgate logo pairs a literal smile with strong lettering, instantly evoking cleanliness, health, and optimism.
29. Pepsi
A uppercase wordmark placed inside a swirling red, white, and blue globe.
Why this logo works
The Pepsi logo combines friendly typography with a dynamic symbol. The globe suggests movement and refreshment, while the soft wordmark keeps the brand approachable and modern.
Our Own Logo Examples
Here are a few combination mark logos we’ve proudly crafted at Rabbit:
1. Oh No Bagel
A fun, rounded combination mark logo featuring a bagel icon paired with a playful wordmark.
Why this logo works
The icon immediately signals what the brand sells, while the custom type gives the brand a warm, lighthearted personality. It’s approachable, memorable, and made to stand out in a crowded café market.
2. GhostLabs
A bold, custom wordmark with the ghost illustration cleverly forming the center of the name.
Why this logo works
The ghost shape integrates seamlessly into the letters, creating a strong visual identity without needing a separate icon. The contrast between the dark grey “ghost” and the blue “labs” balances playfulness with tech credibility, making it instantly memorable.
3. Cloudbreak Studio
A custom combination mark logo with a wordmark split by a two-tone cloud icon that visually “breaks” in the center.
Why this logo works
The cloud shape directly ties to the brand name, while the gap between “d and b” creates a clever visual metaphor for a “break in the cloud.” The seamless integration between the symbol and text gives the logo both meaning and modern appeal.
4. Horizon
A bold serif wordmark with a rising sun and parachute integrated into the “O” letter.
Why this logo works
The sun creates a literal horizon line, while the parachutist adds a sense of movement, freedom, and adventure. This layered symbolism makes the logo memorable and emotionally engaging — ideal for a brand with vision or elevation at its core.
5. Nomad Outfitters
A bold combination mark logo featuring a custom wordmark where the “O” becomes a symbolic tent under a rising sun.
Why this logo works
The tent shape instantly connects to camping and outdoor living, while the orange sun adds warmth and energy. It’s a smart, memorable design that captures the spirit of adventure in a clean and modern way.
When To Use This Logo Style
Combination mark is good for:
-
Startups or small business building brand awareness
-
Companies expanding to new markets or global audience
-
Brands in competitive industries needing differentiation
-
Businesses planning to simplify to symbol-only logos
Food & beverage, fashion, tech, sports and hospitality industries love combination mark logos.
Tips for Designing a Combination Mark Logo
-
Keep it simple: symbol and text should complement not compete* Each element should work alone and together
-
Fonts should match the tone of your symbol
-
Test it at various sizes and backgrounds
-
Don’t clutter — simplicity wins in both symbol and wordmark
Conclusion
Combination mark logos are the perfect balance of text and image, giving your brand flexibility, recognition and personality.
Ready to have a logo that stands out and grows with your business? Rabbit can help. Let’s design your brand story — today.
